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8 Signs That It’s Time To Rebrand Your Company

By: Matt Cannon on Aug 7th 2012
8 Signs That It’s Time To Rebrand Your Company

Many organizations expire past their shelf life without even realizing it. Whether it’s because your brand is simply outdated, or an element of negative culture is associated with your brand, there is no question that rebranding can be the most important move towards a better future for the company. If you fit into any of the below, then it’s probably time to start thinking about rebranding. 1. Generic City It’s a competitive world, it’s important to stand out and... CONTINUE READING

Portfolio Best Practices (Poll Article)

By: Dave Gorum on Aug 6th 2012
Portfolio Best Practices (Poll Article)

It’s 8pm on a Friday and I’ve just looked through what feels like 200 billion (but is more likely about 45) of the most mind-numbingly bad portfolios ever to be submitted for a design position. When I started this process, it was 5pm on a Friday and the foolish me of two hours ago was brimming with optimism at the promise of finding a dream designer and leaving the office early. Then it was 7pm and the parade of... CONTINUE READING

Typographic Details Matter – A 10 Point Checklist for Your Next Design Project

By: Denise Bosler on Jul 31st 2012
Typographic Details Matter - A 10 Point Checklist for Your Next Design Project

Everyday I drive past a terribly offensive sign. It reads “Shaner’s.” The name of the business hardly offends me. It’s the prime mark holding the space where a smart (curly) apostrophe should be that sets me over the edge. It drives me absolutely crazy and got me to thinking. How much time do designers spend on choosing the best colors for a design job? Picking the perfect picture? Choosing the right font? Most designers agonize over these decisions. Of... CONTINUE READING

Home Office, Not Homework (Poll Article)

By: Sheana Firth on Jul 30th 2012
Home Office, Not Homework (Poll Article)

Many professional and freelance designers work from home: perhaps due to familial or personal restrictions, perhaps because the commute to the company office is too far, or perhaps that’s just the way they like it. Whatever the reason, once a designer finds his or herself in a situation where work is performed under the same roof as laundry, a few small actions can make all the difference in maintaining a healthy life-work balance and not getting caught doing homework.... CONTINUE READING

The 10 Best Logo Redesigns of 2012 (So Far)

By: Mirko Humbert on Jul 27th 2012
The 10 Best Logo Redesigns of 2012 (So Far)

It is a difficult task for big, well-established brands to makes changes to their visual identity. Users of their products have their habits, and change is rarely welcome by them, thus large corporations have to be extra careful when redesigning their logo. The logos that were chosen for this article have sometimes been heavily criticized when released, despite being great rebranding, proving further that even a great redesign might not be good enough for the brand’s users. The DC... CONTINUE READING

10 Design Leadership Lessons: Planning Your Future

By: Ted Leonhardt on Jul 25th 2012
10 Design Leadership Lessons: Planning Your Future

My first job out of art school was as a “design illustrator” with the Boeing Company design group. At least I was getting paid to design but almost immediately began looking for a position that would offer more opportunity to grow. I knew what I needed: • A connection to the larger professional community. • A design consultancy with some renown. • A place that challenged me to develop my skills. At Boeing my skills got a real workout... CONTINUE READING

Design Competitions: To Join or Not to Join? (Poll Article)

By: Rafiq Elmansy on Jul 23rd 2012
Design Competitions: To Join or Not to Join? (Poll Article)

There is no doubt that designers are always looking for challenges to prove their talent and excellence in the industry. Design competitions are one of those opportunities that allow both students and professionals to compete with others on a domestic or international level. In our debate today, we will discuss the different ideas about design competitions and if they are really worth the time and effort, or just a waste of time. While many designers are eager to take... CONTINUE READING

What’s the Best Way to Build an Online Graphic Design Portfolio? (Poll Article)

By: Christine Medley on Jul 16th 2012
What’s the Best Way to Build an Online Graphic Design Portfolio? (Poll Article)

Needing a professional well-designed online portfolio is a must for graphic designers—which, of course is not news to anyone in the field—but what is the best way to make one? That’s where the confusion begins. There are so many ways to build and host a site, that with new software, updates and portfolio sites seemingly appearing every day, it makes it very confusing on which is the best one to use. What’s out there? An overwhelming amount of choices,... CONTINUE READING

Questions Raised in Crowdsourced Design: Commoditization or Democratization? Yields Mixed Responses (Poll Results)

By: Nicole Spiegel-Gotsch on Jul 6th 2012
Questions Raised in Crowdsourced Design: Commoditization or Democratization?  Yields Mixed Responses (Poll Results)

As comments rolled in in response to my article “Crowdsourced Design: Commoditization or Democratization?” I was admittedly surprised both by the quantity and variety of opinions expressed. One thing was clear; the graphic design community continues to remain divided on the issue of crowdsourced design, a practice some view as devaluing the design profession while others perceive it as providing opportunities for work. Poll results from 122 respondents bore this out with 56% of those polled, responding “No” to... CONTINUE READING

Is a Graphic Design Degree Necessary? (Poll Article)

By: Jo Gifford on Jun 25th 2012
Is a Graphic Design Degree Necessary? (Poll Article)

As a graphic designer, there are usually two main routes to the workplace; a graphic design degree followed by a junior designer role, or an internship or junior position to gain work experience before moving up the ladder from there. In a global economic crisis, what use is a graphic design degree to aspiring designers, and what emphasis should be put on design education? In the UK, 41% of all designers hold a degree level qualification and as many... CONTINUE READING

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