Welcomes Jo Gifford as a News Correspondent

Jo Gifford is a designer, writer, blogger and founder of Cherry Sorbet Creative. With 15 years experience in graphic design in the hair, beauty and lifestyle industries working with a diverse range of clients her portfolio career continues to evolve, which is just how she likes it.

As a designer Jo, art directs and project manages a team of co-workers, and is most in her element when running a brainstorming session or one of her many workshops hosted by Cherry Sorbet. An MA in Design Management from London College of Communications fuelled her love of research and academia, and led to lecturing positions at various institutions in London and Cambridge for both further and higher education. A natural networker and fellow of the RSA, Jo loves to meet like-minded creative individuals and is inspired by the way others work and generate ideas. She is fascinated by consumer trends and is tech geek with a passion for apps and mindmapping tools for that hyper creative design thinking.

Her written work can be found across a range of on and offline publications, as well as her personal blog Dexterous Diva, which documents life as a self employed mum of twins in the creative industries. Jo also undertakes copywriting for clients, and has been commissioned by the Arts Council to work on an interactive information portal for the creative industries.

When she isn’t designing, writing or blogging Jo is a proud mum of twin girls and can occasionally still be seen with a paintbrush in hand completely unplugged from technology. Occasionally. You can find her on Twitter both as Dexterous Diva and Cherry Sorbet, Linked In, and her beloved Instagram.