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Build your name and personal brand with author, speaker, trainer, marketing expert, and CEO of Web Marketing Therapy, Lorrie Thomas Ross. This short course for beginners quickly examines the world of brands and branding. The author of this training tutorial provides an outline of branding basics and teaches how to brand your business and yourself with confidence. Tried and true examples are given to prove success through consistency and communication as well as how to build visibility and credibility within an ever-growing and changing industry. Viewers will also learn all aspects of branding success with the use of colors, logos, fonts, a web presence, and storytelling.

Topics include:

• Defining, understanding, and building brands
• Positioning your brand
• Integrating images and style
• Developing your brand’s story and promise
• Fashioning creative briefs and logos
• Creating a style guide
• Trademarking your brand
• Avoiding common mistakes
• Integrating print and website design
• Planning for success

Level: Beginner
Length: 25m 8s
Release Date: August 7, 2012

Here is a preview of the tutorial to give you a good idea of what the tutorial is like:

Welcome
Building Your Brand | by Lorrie Thomas Ross

View this entire Building Your Brand course and more in the lynda.com Online Training Library®.