Nigel French, author and graphic designer, simplifies the use and components of a style guide in this online tutorial. A style guide (also known as a branding guidelines book or style manual) is a set of standards for the writing and designing of a company’s documents. It is the voice for the business and most-importantly portrays the image and personality of the company. Nigel explains the importance of style guides, how they fit into the branding process, and who will benefit from a style guide. Learn how to format your style guide, identify your voice, work with logos and typography, choose color choices, and work with images. Help your company become the voice it intends to be!
• What is a style guide?
• The purpose of a style guide
• The elements of a style guide
Level: Appropriate for All
Length: 23m 25s
Release Date: October 16, 2012
Here is a preview of the tutorial to give you a good idea of what the tutorial is like: