Behind simple ideas like the ones listed below are large amounts of research and brainstorming from a large team inside the advertising agency or company. In order to create a successful advertising idea or concept for a client’s campaign, there must be stages that link the creative and marketing teams. The stages begin with planning the advertising campaign and go through the production phase, ending with research feedback from the consumers. Since this article is more concerned with featuring... CONTINUE READING
Part two will give you practical insights into the process, typical elements of an infographic, such as headlines, context and the all-important story, or narrative, your infographic tells. Plus, I’ll share some tools for creating infographics, use of color and typography and more. This two-part article is just the tip of the info-iceberg. A web search will yield many more resources, tutorials and articles about the topic. Add in a bit of playing around with a pencil, paper and... CONTINUE READING
Observing web and graphic design trends can give us a better idea of where the design world is headed, at least for the short term. Here are our top 5 web and graphic design trends of 2013. Creative Bloq had this to say about the long awaited trend: “In truth this is a trend that has been long in the making, and Apple themselves were late to the party, but we can safely call flat design one of 2013’s... CONTINUE READING
Headquartered in Mississauga, ON, THE SHOPPING CHANNEL is one of Canada’s most innovative and diversified retailers and a division of Rogers Broadcasting Limited. (Source) THE SHOPPING CHANNEL unveiled a brighter, more engaging retail experience and refreshed new look to usher in a powerful new lineup of programming segments. They revealed a new, unique on-air and online look and a new mobile app to make it even easier for customers to shop. They have also incorporated enhanced social media on-air... CONTINUE READING
ultimately they are all creators bringing their ideas to life. This is the idea behind Adobe’s “I am the New Creative,” campaign. Launched on January 20, “I am the New Creative” celebrates the talent and diversity of this community. As part of the campaign over 40 profiles are featured on a new website powered by Behance. And, over the next few months a new creative will have their work showcased across Adobe’s social media channels, which includes over 100... CONTINUE READING
Moda recently announced a ten-year partnership with Portland’s Rose Garden, which has led them to rename the arena Moda Center. They have simultaneously released new official logos and usage guidelines. Chris McGowan, President & CEO of the Portland Trail Blazers and Moda Center stated the following about the new logo: “We wanted to make sure we went through a thorough design process with the creation of the Moda Center logos. After a span of more than three months, which... CONTINUE READING
Like the Swiss Army knife of graphic design, infographics can be used for myriad purposes beyond research data such as recruiting employees, comparing various items, way finding design, educating an audience and more. This new tool is handy and agile. It’s the perfect way to display information on the Web. Why? Internet users tend to have short attention spans. Also, The National Assessment of Adult Literacy found that 43 percent of Web users are low-literacy, reading at a 6th... CONTINUE READING
More than 20,000 logos submitted by designers from more than 100 countries worldwide were compiled by LogoLounge to observe some of the top logo design trends of 2013. Below, we have compiled our top 5 logo design trends of the year from this comprehensive list. Let us know if you have some other favorite trends you observed last year. Slash This clean visual substitute allows us to connect or build separation between different concepts or entities. The mark appears... CONTINUE READING
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South African-based artist and illustrator Iantha Naicker has once again created some simply fantastic illustrations. You might remember Naicker’s 3d illustrations from last year – the illustrations really do give you the impression that...
The Californian artist has created a series of these pencil drawn illustrations. Each one is drawn around the purposely placed coffee stain and they became so popular that Asmann now has prints of some...
It brings brightly colored pianos to the parks and public spaces of NYC’s five boroughs for anyone and everyone to play. It is the world’s largest annual street piano installation and it is back...