10 Tips to Create a Successful Design Brief

By: Rafiq Elmansy on Jan 24th 2014
10 Tips to Create a Successful Design Brief

With more than a decade of experience in the design industry, I have observed many problems that may arise when there is no design brief assigned to a project. For instance, much of the required information may get lost in the middle of the long chain of communication between the client, marketing manager, creative director and, finally, the designer. Some of this information may be as important as the design style, company portfolio, project budget or timeline. Before we... CONTINUE READING

A Masterpiece In The Making: Learn the Secrets of Client Service from a Ceiling Painter

By: Neil Tortorella on Jan 22nd 2014
A Masterpiece In The Making: Learn the Secrets of Client Service from a Ceiling Painter

These days, graphic designers also have patrons. They’re called clients. But, for all intent and purpose, it’s pretty much the same thing. Graphic designers have an insatiable desire to create. Clients have an insatiable desire to have things created. It might be to sell stuff or promote an idea, cause or other type of communication. Whatever the reason, it’s a symbiotic relationship based on the idea that client types need a and they... CONTINUE READING

New, Drool-Worthy Adobe Creative Cloud Features

By: Nicole Spiegel-Gotsch on Jan 21st 2014
New, Drool-Worthy Adobe Creative Cloud Features

After seeing a virtual demo of some of the top new features in Photoshop®, Illustrator® and InDesign® we’re happy to share the highlights of what Creative Cloud’s 1.4 million members have to look forward to. Photoshop CC 3D Printing: Arguably the most exciting of the new features that were announced was the introduction of 3D printing into Photoshop. Describing it as the “First time 3D printing is being delivered through a mainstream tool…” Andy Lauta, Product Manager, explained how... CONTINUE READING

Top 10 Rebrands and New Logos of 2013 (Part 1)

By: Matt Cannon on Jan 15th 2014
Top 10 Rebrands and New Logos of 2013 (Part 1)

Rebranding can help a business better appeal to customers, convey the business’s image, and revitalize a brand. While some rebrands are subtle upgrades of the original, some rebranding efforts offer a complete overhaul of the company name, logo, and brand identity. Whether it’s a new logo design, logo redesign, or complete rebrand, it takes a team of professionals to nail the logo and attract the attention of the company’s target audience. There were a lot of successful design campaigns... CONTINUE READING

Duffy & Partners Unveil Epicurean Re-Brand Project

By: Helena Wilson Beevers on Jan 13th 2014
Duffy & Partners Unveil Epicurean Re-Brand Project

Duffy & Partners felt that “the truth would be far better at differentiating itself amongst the competition and resonate with today’s consumer.” Duffy created an entirely new brand language, packaging, P.O.S materials, business and promotional materials and signage for this environmentally friendly kitchen products company which was established in 2003. The work of Epicurean to date has provided an innovative approach to the kitchenware market by developing a selection of wood-based products such as chopping boards and utensils. These... CONTINUE READING

DigitasLBi Releases Bold Unicorn logo to Represent the Technology Company

By: Matt Cannon on Jan 8th 2014
DigitasLBi Releases Bold Unicorn logo to Represent the Technology Company

The Publicis Groupe-owned agency exists to help brands embrace the creative and technological change that is revolutionizing their businesses. (Source) DigitasLBi is set to be the most complete digital agency network in the world, leveraging the longstanding dominance of Digitas in the USA with LBi’s strong position in Europe, and the leading position enjoyed by both agencies in Asia Pacific. Between them, Digitas and LBi have a strong, shared heritage across all data, direct, social, search and platform delivery... CONTINUE READING

The Best Package Designs of 2013

By: Mirko Humbert on Jan 7th 2014
The Best Package Designs of 2013

However, packaging design is more than just typography, layout and color, there is a third dimension involved, and the case conception can make a huge difference between a nice and an awesome package. In this article I take a look at some of the best packages that have been designed in 2013. The packaging work you’ll find below always stands out both aesthetically and practically. A package design that is only visually appealing is great, but not enough to... CONTINUE READING

The Aspen Ideas Festival Reveals Vibrant New Rebrand

By: Matt Cannon on Jan 3rd 2014
The Aspen Ideas Festival Reveals Vibrant New Rebrand

The Aspen Institute hosts the Aspen Ideas Festival, a weeklong event that includes discussions, seminars, panels, and tutorials for respected creatives. Writers, designers, innovators, politicians, diplomats, judges, artists, and more attend the festival to cover a number of global topics. (Press Release) The 2013 Aspen Ideas Festival closed by introducing a new logo and visual system for its 10th anniversary in 2014, designed by New York-based Infinia Group. Founded in 2003 by Ron Cappello, Infinia merges the disciplines of... CONTINUE READING

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