The awards are now called New Blood, a title which also covers the New Blood Festival, Exhibition and Academy. A full year of events and workshops fall under the same umbrella. Still with the same ethos as 35 years ago, D&AD describe New Blood as “using the benefit of our network and resource to help transition young people from the world of education and into the world of work” “Inspiring a worldwide community of creative thinkers”, D&AD are an... CONTINUE READING
Rebranding a business can help to breathe new life into the company and attract the attention of current and potential customers. Every campaign is different and while subtlety is key for some redesign efforts, some businesses need a complete overhaul of their logo, packaging, and/or online and social media presence. There were a number of successful rebrand campaigns and new logos in 2013, so read on for our top picks of the year. Let us know what you think.... CONTINUE READING
With more than a decade of experience in the design industry, I have observed many problems that may arise when there is no design brief assigned to a project. For instance, much of the required information may get lost in the middle of the long chain of communication between the client, marketing manager, creative director and, finally, the designer. Some of this information may be as important as the design style, company portfolio, project budget or timeline. Before we... CONTINUE READING
These days, graphic designers also have patrons. They’re called clients. But, for all intent and purpose, it’s pretty much the same thing. Graphic designers have an insatiable desire to create. Clients have an insatiable desire to have things created. It might be to sell stuff or promote an idea, cause or other type of communication. Whatever the reason, it’s a symbiotic relationship based on the idea that client types need a and they... CONTINUE READING
After seeing a virtual demo of some of the top new features in Photoshop®, Illustrator® and InDesign® we’re happy to share the highlights of what Creative Cloud’s 1.4 million members have to look forward to. Photoshop CC 3D Printing: Arguably the most exciting of the new features that were announced was the introduction of 3D printing into Photoshop. Describing it as the “First time 3D printing is being delivered through a mainstream tool…” Andy Lauta, Product Manager, explained how... CONTINUE READING
Rebranding can help a business better appeal to customers, convey the business’s image, and revitalize a brand. While some rebrands are subtle upgrades of the original, some rebranding efforts offer a complete overhaul of the company name, logo, and brand identity. Whether it’s a new logo design, logo redesign, or complete rebrand, it takes a team of professionals to nail the logo and attract the attention of the company’s target audience. There were a lot of successful design campaigns... CONTINUE READING
Duffy & Partners felt that “the truth would be far better at differentiating itself amongst the competition and resonate with today’s consumer.” Duffy created an entirely new brand language, packaging, P.O.S materials, business and promotional materials and signage for this environmentally friendly kitchen products company which was established in 2003. The work of Epicurean to date has provided an innovative approach to the kitchenware market by developing a selection of wood-based products such as chopping boards and utensils. These... CONTINUE READING
The Publicis Groupe-owned agency exists to help brands embrace the creative and technological change that is revolutionizing their businesses. (Source) DigitasLBi is set to be the most complete digital agency network in the world, leveraging the longstanding dominance of Digitas in the USA with LBi’s strong position in Europe, and the leading position enjoyed by both agencies in Asia Pacific. Between them, Digitas and LBi have a strong, shared heritage across all data, direct, social, search and platform delivery... CONTINUE READING
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These less-than logosmiths tend to make the same mistakes over and over. At least they’re consistent. When it comes to art and science of logo design, there are cardinal rules that should be followed...
It is hardly surprising that many people think there is a big difference difference between graffiti and tagging. Some are of the opinion that people who do tags and call themselves graffiti artists should...
First up we have Gabriel Picolo’s doodle project. Every day for the 365 days he will draw a doodle. It is an attempt to stop procrastinating and so everyday in his notebook he will...