Lifetime Network Gives Birth to a New Brand

By: Matt Cannon on May 30th 2012
Lifetime Network Gives Birth to a New Brand

Lifetime Network, a channel largely dedicated to targeting the everyday women’s lifestyle has introduced a new brand identity and tagline. Lifetime’s Tim Nolan, Senior President of Marketing took on the project. The effort was also assisted by Leroy + Clarkson, headed by Creative Director Daniele Fries. Building upon his experience as a partner and creative director of Eyeballnyc, where he helped to pioneer the boutique motion design industry, Daniel Fries continues to dimensionalize the brand experience with L+C. By... CONTINUE READING

Reducing Noise and Graininess in Images with Photoshop

By: James George on May 30th 2012
Reducing Noise and Graininess in Images with Photoshop

The old saying “A picture is worth 1000 words.” Is a great phrase when it applies to the profession of Graphic Design. When creating professional-level images, it is important to capture the moment and draw the viewer into the scene. One important aspect to this is clarity. Sometimes bad lighting, a low-light environment, technical difficulty or malfunction may cause an image to have noise, or appear to have a rough grain to it. Sometimes, a gritty, noisy image is... CONTINUE READING

Mission Accomplished: Behance Portfolio Review Building Creative Community Online and Offline

By: Nicole Spiegel-Gotsch on May 29th 2012
Mission Accomplished: Behance Portfolio Review Building Creative Community Online and Offline

What do a Graphic Designer in Karachi, Pakistan, a photographer in Treviso, Italy, an Illustrator in Bogota, Colombia and an Art Director in Montreal, Canada all have in common? They represent just a portion of the 4,000 creatives worldwide to participate in Behance Portfolio Review week kicked off at Grind NYC on Tuesday, May 15. The event turnout was just one remarkable aspect of the event series described by Sarah Rapp, Behance Community Manager as being “designed to help... CONTINUE READING

The Billion Dollar Ford Logo

By: David Langton on May 29th 2012
The Billion Dollar Ford Logo

I remember an old Mad Magazine spoof of the auto companies that included the line, “Build me a car that I can af-FORD.” Well as it turns out, Ford, the only one of the Big-Three American automakers to avoid the government bailout, put its trust in the company’s logo. According to the New York Times, “Ford put up its logo, headquarters, factories and other assets to qualify for $23.5 billion in loans that helped it survive the recession without... CONTINUE READING

One-on-One with Nick Roach of Elegant Themes + Poll Question

By: Julia Wild on May 29th 2012
One-on-One with Nick Roach of Elegant Themes + Poll Question

One of the largest sites offering WordPress themes is Elegant Themes. With nearly 100 themes created to date, Elegant Themes takes the approach that “less than more.” Rather than pack each WordPress theme with flashy graphics, superfluous features, and content on top of content, Elegant Themes keeps its designs clean and, well, “elegant.” The site sells to customers and developers using a yearly subscription model. GraphicDesign caught up with Elegant Themes founder and designer Nick Roach, who shared his... CONTINUE READING

Product Review: QuoteRoller Proposal Generator Software

By: Neil Tortorella on May 28th 2012
Product Review: QuoteRoller Proposal Generator Software

Over the past (Ahem) 35 years, I’ve written enough proposals to fill a tractor-trailer. In the beginning, I was pretty clueless and writing a proposal took a fair amount of time. Back then my close rate wasn’t too hot, either. But, with time and experience, they became easier to research and write. My close rate started to climb, as well. Proposals are one of those necessary business evils many designers wrestle with, newbies and vets, alike. What should be... CONTINUE READING

Graphic Design—Now in Production Comes to Governors Island

By: Nicole Spiegel-Gotsch on May 25th 2012
Graphic Design—Now in Production Comes to Governors Island

From products and packaging to printed materials and digital interfaces, graphic design permeates every day life. Since the advent of desktop publishing not only have graphic designer’s roles expanded, but the types of work that fall under the umbrella of graphic design have as well. Current technologies continue to impact design in new and often unexpected ways, hence the organizing theme of “Graphic Design—Now in Production” focusing on “recent innovations in the ways designers work.” Arriving just in time... CONTINUE READING

Grid System Tools for Graphic Designers

By: Matt Cannon on May 25th 2012
Grid System Tools for Graphic Designers

In the last article we talked about Working With Grid Systems and how they can benefit our design structure. Grid-Based layouts are usually much more balanced and aesthetically pleasing to the user as opposed to create on a blank canvas. This is not to say that it’s mandatory but for the right projects a grid and the proper use of gutters (margins) can make all the difference in creating a solid long-lasting impression on the web. When it comes... CONTINUE READING

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