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Jaguar New Identity

By: Jo Gifford on Mar 10th 2012
Jaguar New Identity

British car manufacturers Jaguar have revealed a new identity and advertising campaign in collaboration with Spark 44, the US-based communications agency part-owned by Jaguar Land Rover. With changes to the “leaper” and “growler” symbols and a custom typeface, the new identity is the biggest shake-up to the company’s branding for forty years. Adrian Hallmark, Global Brand Director at Jaguar, says this of the campaign: “Our refreshed corporate image and the new global marketing campaign both underline the confidence we... CONTINUE READING

Apple® Announces the New iPad

By: Nicole Spiegel-Gotsch on Mar 8th 2012
Apple®  Announces the New iPad

Less than 24 hours ago Apple® announced the release of it’s third generation iPad. As reported by Mashable, the announcement was made at an Apple Special Event held at Yerba Buena Center for the Arts in San Francisco. The latest addition to Apple’s family of tablets, simply called “the new iPad,” was introduced by Apple CEO, Tim Cook as being part of a “post PC world” where “The PC is no longer the center of the digital world but... CONTINUE READING

Offscreenmag.com Launches

By: Jo Gifford on Mar 8th 2012
Offscreenmag.com Launches

A new magazine has been launched that focuses on the human side of designers who create online interfaces. Offscreen, which is designed to be collectible, is the brainchild of German-born, Melbourne-based web designer Kai Brach. The project was initially put on creative funding site Kickstarter but unfortunately didn’t meet its funding goal. Luckily Kai didn’t let that stop him from bringing the first issue to life. The first issue contains a whole host of interviews with well-known creative names... CONTINUE READING

Skills Designers Need Now

By: Nicole Spiegel-Gotsch on Mar 8th 2012
Skills Designers Need Now

Scan almost any online graphic design discussion board and chances are that you’ll quickly spot a common set of questions being asked. What are the skills I need now? And, what is the best way to get them? While, concerns about how to stay current in our industry are not new it is safe to say that current economic conditions, rapidly changing technology and evolving demands in the design profession overall have certainly ratcheted up the conversation level. Graphic... CONTINUE READING

JC Penney Still Believes It’s Hip to be Square

By: Matt Cannon on Mar 6th 2012
JC Penney Still Believes It’s Hip to be Square

JC Penney was originally started by James Cash Penney in 1902, when it was first opened as a dry-goods store named “The Golden Rule” in Kemmerer, Wyoming. Today, the company is a publicly traded company consisting of over 11,000 department stores spread out across The United States and Puerto-Rico, predominantly in Shopping Malls. Providing customers with middle-class merchandise and affordable items without the high-end brand influence. Many of the brands inside JC Penny are internally designed and produced. They... CONTINUE READING

How I Skyrocketed My Freelance Design Business by Finding a Specialty

By: Preston Lee on Mar 6th 2012
How I Skyrocketed My Freelance Design Business by Finding a Specialty

Making it big as a freelance designer can be tough. Between the expenses of staying up-to-date with the latest tools and the added stress of competing with stock logo sites or crowdsource designers it’s enough to make you want to quit some days. Have you ever wondered what steps you can take as a freelance designer to help yourself stand out from the competition and bring in more design clients and profit than ever before? Then keep reading, because... CONTINUE READING

Marina Willer First Female to Make Partner at Pentagram London

By: Jo Gifford on Mar 6th 2012
Marina Willer First Female to Make Partner at Pentagram London

Marina Willer has been announced as the first female partner to join the London branch of Pentagram, the international design agency run by a collection of friends across the world. Marina, currently working as creative director at Wolff Olins, becomes the 18th partner at the company and will be taking up her new post in April. A Royal College of Art alumnus, Marina was born in Brazil and has a varied design portfolio behind her that includes heading up... CONTINUE READING

Copyrights and Usage Rights: The Fundamentals

By: Nat Coalson on Mar 5th 2012
Copyrights and Usage Rights: The Fundamentals

Since graphic design and media production is dependent on the reproduction of photographs, designs and other imagery, graphic designers and photographers need to understand the issues related to copyrights and usage rights. They are not the same thing. (Note: although copyright and usage is an international issue, the topics discussed in this article pertain specifically to the U.S. and Canada, and for the most part, Europe. Other countries have varying laws and protection related to copyright. If you live... CONTINUE READING

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