The Adani Group Expands with an Explosion of Color

By: Matt Cannon on Apr 10th 2012
The Adani Group Expands with an Explosion of Color

The Adani Group started in 1988, as a commodity-trading firm. Today, it has grown to become one of India’s leading business houses, with operations in Australia and Indonesia and ambitious plans for international expansion. In the financial year 2011-12, the group’s revenue will exceed $7 billion. The board believes that the Group is now of a scale where it needs to manage its brand actively and professionally to prepare for the future. As a first step, Adani appointed Wolff... CONTINUE READING

Creative Placemaking Conference at Rutgers

By: Nicole Spiegel-Gotsch on Apr 9th 2012
Creative Placemaking Conference at Rutgers

On a slightly overcast yet sunny Wednesday morning I made my way from Hoboken, to Paul Robeson Center at Rutgers University Newark campus for an all day affair called Create a Place: Art Builds Communities, a Creative Placemaking Conference organized by Arts Build Communities. Before going into detail about what Creative Placemaking is, and what made the conference such a worthwhile experience let me share some words from Newark mayor Cory A. Booker’s welcome address on the importance of... CONTINUE READING

Tokyo Design Agency SET Creates Designer QR Codes

By: Jo Gifford on Apr 7th 2012
Tokyo Design Agency SET Creates Designer QR Codes

Japanese agency SET have created designer QR codes, pushing the boundaries of Quick Response Technology to involve purposeful design and creativity. A Tokyo based creative agency, SET “specializes in unique marketing solutions that combine graphic design and technology.” (via SET). Client Folli Follie Japan commissioned SET to produce a designer QR code to be showcased at their flagship store in the Tokyo suburb of Aoyama. The first time a designer QR code has been placed in a store window,... CONTINUE READING

The Pitch: Advertising Students vs. Ad Agency Pros for a Good Cause

By: Nicole Spiegel-Gotsch on Apr 7th 2012
The Pitch: Advertising Students vs. Ad Agency Pros for a Good Cause

Even across the pond in the U.K., lack of funding for school programs is a common dilemma, one for which University of Creative Arts students, Charlotte Hugh and Danny Pallett derived an uncommon solution they appropriately named The Pitch. Conceived as a fundraiser for their third year class’ degree show, and cleverly evoking the competitive and collaborative aspects of both advertising and sports, “The Pitch” brought together teams of students, graduates and advertising agency folks in a football tournament... CONTINUE READING

I Just Called to Say – YOU SHOULD HIRE ME! How to ROCK Your Next Phone Screen!

By: Kelly Moeller on Apr 4th 2012
I Just Called to Say - YOU SHOULD HIRE ME!  How to ROCK Your Next Phone Screen!

We’ve received your application and would like to set up an initial phone screen with someone from our office. Will you have some availability this week? You read this line and think: OH GREAT! Round one of potentially 17 more interviews and screens. Who do they have me talking to? Will they know much about the role? What a waste of time!!!! STOP! Literally – FREEZE. Let me tell you something. Phone Screens are an AMAZING introduction to a... CONTINUE READING

Taschen Publishes Mid-Century Ads: Advertising from the Mad Men Era

By: Jo Gifford on Apr 4th 2012
Taschen Publishes Mid-Century Ads: Advertising from the Mad Men Era

Taschen publishes Mid-Century Ads: Advertising from the Mad Men Era, a 2 volume set of advertising from the 50’s and 60’s. The set comes as 2 hardback books in a slipcase, published in a multilingual edition with English, German and French translations. With the third series of Mad Men starting on Sky One, the release captures the renaissance spirit of mid-century advertising and celebrates the era of advertising that saw great leaps in process and thinking. This set is... CONTINUE READING

Understanding File Formats in Photoshop

By: James George on Apr 3rd 2012
Understanding File Formats in Photoshop

One of the fundamentals of being a graphic designer in the digital age is understanding different file formats for your images. Knowing how to save your images requires consideration of what your end product will be and its application. You use different file formats for print projects than you do for web design projects. Using the wrong format could result in your design not looking how you intended, or it might not display at all. This is disastrous for... CONTINUE READING

Sappi Presents The Standard 5: Special Effects in NYC

By: Nicole Spiegel-Gotsch on Apr 3rd 2012
Sappi Presents The Standard 5: Special Effects in NYC

Last week I was fortunate to attend Sappi’s The Standard 5: Special Effects event presenting the newest edition of The Standard (Enlarged Cover Photo to Left), a resource for designers and printers. A packed house greeted me at SVA Theater as the buzz of conversation overflowed out onto the street through the open theater doors and passing New Yorkers paused mid stride to peer in and try to catch a glimpse inside. Held partly as a benefit for 826... CONTINUE READING

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