I Just Called to Say – YOU SHOULD HIRE ME! How to ROCK Your Next Phone Screen!

By: Kelly Moeller on Apr 4th 2012
I Just Called to Say - YOU SHOULD HIRE ME!  How to ROCK Your Next Phone Screen!

We’ve received your application and would like to set up an initial phone screen with someone from our office. Will you have some availability this week? You read this line and think: OH GREAT! Round one of potentially 17 more interviews and screens. Who do they have me talking to? Will they know much about the role? What a waste of time!!!! STOP! Literally – FREEZE. Let me tell you something. Phone Screens are an AMAZING introduction to a... CONTINUE READING

Taschen Publishes Mid-Century Ads: Advertising from the Mad Men Era

By: Jo Gifford on Apr 4th 2012
Taschen Publishes Mid-Century Ads: Advertising from the Mad Men Era

Taschen publishes Mid-Century Ads: Advertising from the Mad Men Era, a 2 volume set of advertising from the 50’s and 60’s. The set comes as 2 hardback books in a slipcase, published in a multilingual edition with English, German and French translations. With the third series of Mad Men starting on Sky One, the release captures the renaissance spirit of mid-century advertising and celebrates the era of advertising that saw great leaps in process and thinking. This set is... CONTINUE READING

Understanding File Formats in Photoshop

By: James George on Apr 3rd 2012
Understanding File Formats in Photoshop

One of the fundamentals of being a graphic designer in the digital age is understanding different file formats for your images. Knowing how to save your images requires consideration of what your end product will be and its application. You use different file formats for print projects than you do for web design projects. Using the wrong format could result in your design not looking how you intended, or it might not display at all. This is disastrous for... CONTINUE READING

Sappi Presents The Standard 5: Special Effects in NYC

By: Nicole Spiegel-Gotsch on Apr 3rd 2012
Sappi Presents The Standard 5: Special Effects in NYC

Last week I was fortunate to attend Sappi’s The Standard 5: Special Effects event presenting the newest edition of The Standard (Enlarged Cover Photo to Left), a resource for designers and printers. A packed house greeted me at SVA Theater as the buzz of conversation overflowed out onto the street through the open theater doors and passing New Yorkers paused mid stride to peer in and try to catch a glimpse inside. Held partly as a benefit for 826... CONTINUE READING

US Speedskating Gets Struck by Color

By: Matt Cannon on Apr 3rd 2012
US Speedskating Gets Struck by Color

US Speedskating is a non-profit organization recognized by the United States Olympic Committee and the International Skating Union as the governing body for the sport of speedskating in the United States. Its mission is to be one of the premier speed skating organizations in the world through excellence in leadership, development and performance. To date, US Speedskating has won 85 Olympic medals, making it the most successful winter sport in the U.S. In addition to its elite programs, US... CONTINUE READING

Martin Creed Transforms London Restaurant Sketch

By: Jo Gifford on Mar 31st 2012
Martin Creed Transforms London Restaurant Sketch

Former Turner prize winner Martin Creed has transformed the gallery dining room of famous London restaurant Sketch. The restaurant, owned by Michelin star chef Pierre Gagnaire and restaurateur Mourad Mazouz has been decorated with contemporary artist Creed’s work such as Work No. 1343, in which every single piece of furniture, cutlery, crockery and glassware is different. Work No. 1347 is a zigzagged floor containing 96 different kinds of marble, and there are many large-scale wall paintings displayed throughout the... CONTINUE READING

The American Red Cross Evolves Their Logo

By: Matt Cannon on Mar 31st 2012
The American Red Cross Evolves Their Logo

The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies more than 40 percent of the nation’s blood; teaches skills that save lives; provides international humanitarian aid; and supports military members and their families. The Red Cross is a not-for-profit organization that depends on volunteers and the generosity of the American public to perform its mission. The organization officially unveiled its new brand identity this February with a logo that features the iconic Red... CONTINUE READING

Just Your “Type”: FontShop Unveils 100 Best Typefaces

By: Nicole Spiegel-Gotsch on Mar 31st 2012
Just Your “Type”: FontShop Unveils 100 Best Typefaces

Typophiles are in for a treat. FontShop, the original independent retailer of digital type founded by Erik Spiekermann and Neville Brody, recently unveiled a new site featuring their selection of The 100 Best Typefaces of All Time. ‘So what makes this list different from any other ranked list?’ you might ask. Well, a few things, for starters the selection process. FontShop used a mix of sales figures and bestseller lists spanning the last decade in combination with a jury... CONTINUE READING

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