More4 Flips the Channel

By: Matt Cannon on Mar 17th 2012
More4 Flips the Channel

After winning a competitive pitch, Channel 4 commissioned ManvsMachine to create a new brand identity and on-air look for More4. The package aligns with a re-focused range of content on the channel. 4Creative worked with them to produce a striking new creative identity for the evolving More4. The More4 re-brand is centered around a bold new flexible logo, created from multiple triangles that flip, fold, attract and repel each other into position. The re-brand extends to a whole new... CONTINUE READING

Frost’s Woolworths Campaign

By: Jo Gifford on Mar 17th 2012
Frost's Woolworths Campaign

Australian consultancy Frost has created a typography-led TV advertising campaign for Woolworths South Africa. Agency founder Vince Frost has been a creative director of the store since 2009 and has been in charge of the re-brand and development program of the department store since his appointment. The commercials are 20 seconds in length and use typographic descriptions of products in place of imagery. The adverts are all based on a uniform black, white and red color palette. Frost says... CONTINUE READING

The Rainbow Society Gets Carried Away on a Dream Cloud

By: Matt Cannon on Mar 16th 2012
The Rainbow Society Gets Carried Away on a Dream Cloud

The Dream Factory is a charitable organization dedicated to fulfilling dreams for kids who are battling life‐threatening illnesses. Its unique because all of the funds raised stay in Manitoba, Canada to help local children. Originally named The Rainbow Society, the organization’s name and brand identity have evolved; however, The Dream Factory’s mandate, mission, and goals remain the same. They rely solely on the generous support of people and businesses. Since 1983 it has created cherished memories for more than... CONTINUE READING

Reading Histograms

By: Nat Coalson on Mar 16th 2012
Reading Histograms

A histogram is a graph that can help you evaluate a digital image. Histograms can be found on digital cameras and in computer software. A typical histogram shows the relative distribution of the brightness values of the pixels in the image, from black to white and everything in between, using a linear scale of 256 levels. 0 is solid black and 255 is pure white. The darkest shadow values are shown at the left end of the scale, and... CONTINUE READING

Tips and Tricks for a Better Online Portfolio

By: Mirko Humbert on Mar 15th 2012
Tips and Tricks for a Better Online Portfolio

Whether you freelance or work in a design studio, it is important for your career as a graphic designer to have a solid portfolio. It is always good to get a printed version of your work, but nowadays the best way to find new clients is probably online. If your work is well presented, you will get the opportunity to display your work worldwide instantly, or get some exposure on design blogs or even in the press. However, as... CONTINUE READING

Inspiration Guaranteed: Bill’s DESIGN Talks

By: Nicole Spiegel-Gotsch on Mar 15th 2012
Inspiration Guaranteed: Bill’s DESIGN Talks

Have you ever wished for a glimpse inside the minds of design leaders from across the industry? Well, wish no more, the Bill’s DESIGN Talks series moderated by Cooper-Hewitt’s Director, Bill Moggridge are here. The series made possible in part by the Adobe Foundation, began in spring 2010 with the intention, as described by Moggridge in a press release “…to bring the most interesting designers to our audience in the Greene Space and online to find out what they... CONTINUE READING

Men’s Journal Ditches the Lower Case and Drops the Drop Shadow

By: Matt Cannon on Mar 13th 2012
Men’s Journal Ditches the Lower Case and Drops the Drop Shadow

Premiering in 1992, Men’s Journal Magazine has experienced numerous rebrand efforts. This is the first one that is a complete overhaul and a complete eye catcher when compared to the magazines other efforts. The new logo, taking inspiration from European auto-racing posters, is a bold, but inspiring new approach to the logo. From the Press Release… Though we’ve tweaked the logo many times since the magazine premiered in 1992, this is the first time we’ve overhauled it. And we... CONTINUE READING

Most Common Conflicts Between the Web Designer and the Graphic Designer

By: Neil Tortorella on Mar 13th 2012
Most Common Conflicts Between the Web Designer and the Graphic Designer

A website project can be a lesson in conflict and compromise. A delicate dance between the designer and the developer. Their goals are the same – to please the client and the audience. Yet they often approach these goals from very different mindsets, which can easily result in a collision. Graphic designers tend to focus on aesthetics. Balance. Elegant typography. Beautiful color palettes. Dynamic images. Developers, on the other hand, tend to think about function, usability and concise code... CONTINUE READING

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