Google Combines Market with Music, Introducing Google Play

By: Matt Cannon on Mar 21st 2012
Google Combines Market with Music, Introducing Google Play

Entertainment is supposed to be fun. But in reality, getting everything to work can be the exact opposite—moving files between your computers, endless syncing across your devices, and wires…lots of wires. Google is aiming to solve those problems with Google Play, a digital entertainment destination where you can find, enjoy and share your favorite music, movies, books and apps on the web and on your Android phone or tablet. Google Play is entirely cloud-based so all your music, movies,... CONTINUE READING

Pinterest Fear

By: Jo Gifford on Mar 20th 2012
Pinterest Fear

Social media platform Pinterest is having a troublesome time in the wake of a blog post that went viral. Kirsten Kowalski both a photographer and a lawyer. She who deleted all her pinboards after reading up a little more closely on Pinterest’s terms and conditions, from a professional interest on both sides of the fence, both as a creative making money from imagery and a legal professional. She decided to look into the minutiae of the Pinterest terms, since... CONTINUE READING

Graphic Design Hiring Trends and Positions in Demand: Insights from The Creative Group

By: Nicole Spiegel-Gotsch on Mar 20th 2012
Graphic Design Hiring Trends and Positions in Demand: Insights from The Creative Group

If you’re looking for some good news to start your week then look no further! As a follow up to our article “Skills Designers Need Now” we asked Donna Farrugia, executive director of well known and highly regarded staffing agency The Creative Group to weigh in on graphic design hiring trends and positions in demand for 2012, as well as new portfolio and résumé standards. In addition to answering our questions, Donna, who manages operations for the firm’s locations... CONTINUE READING

Using Live Trace in Illustrator

By: James George on Mar 19th 2012
Using Live Trace in Illustrator

Just a few short years ago, it was a long and drawn out process to take your hand-drawn artwork from paper to digital. You had to sketch out the artwork, scan it in, clean it up, and then in Illustrator, you could spend hours, even days using the pen tool to trace your own artwork, depending on how elaborate your piece was. If you needed each element on it’s own layer, you could end up with a huge file... CONTINUE READING

More4 Flips the Channel

By: Matt Cannon on Mar 17th 2012
More4 Flips the Channel

After winning a competitive pitch, Channel 4 commissioned ManvsMachine to create a new brand identity and on-air look for More4. The package aligns with a re-focused range of content on the channel. 4Creative worked with them to produce a striking new creative identity for the evolving More4. The More4 re-brand is centered around a bold new flexible logo, created from multiple triangles that flip, fold, attract and repel each other into position. The re-brand extends to a whole new... CONTINUE READING

Frost’s Woolworths Campaign

By: Jo Gifford on Mar 17th 2012
Frost's Woolworths Campaign

Australian consultancy Frost has created a typography-led TV advertising campaign for Woolworths South Africa. Agency founder Vince Frost has been a creative director of the store since 2009 and has been in charge of the re-brand and development program of the department store since his appointment. The commercials are 20 seconds in length and use typographic descriptions of products in place of imagery. The adverts are all based on a uniform black, white and red color palette. Frost says... CONTINUE READING

The Rainbow Society Gets Carried Away on a Dream Cloud

By: Matt Cannon on Mar 16th 2012
The Rainbow Society Gets Carried Away on a Dream Cloud

The Dream Factory is a charitable organization dedicated to fulfilling dreams for kids who are battling life‐threatening illnesses. Its unique because all of the funds raised stay in Manitoba, Canada to help local children. Originally named The Rainbow Society, the organization’s name and brand identity have evolved; however, The Dream Factory’s mandate, mission, and goals remain the same. They rely solely on the generous support of people and businesses. Since 1983 it has created cherished memories for more than... CONTINUE READING

Reading Histograms

By: Nat Coalson on Mar 16th 2012
Reading Histograms

A histogram is a graph that can help you evaluate a digital image. Histograms can be found on digital cameras and in computer software. A typical histogram shows the relative distribution of the brightness values of the pixels in the image, from black to white and everything in between, using a linear scale of 256 levels. 0 is solid black and 255 is pure white. The darkest shadow values are shown at the left end of the scale, and... CONTINUE READING

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