Tips and Tricks for a Better Online Portfolio

By: Mirko Humbert on Mar 15th 2012
Tips and Tricks for a Better Online Portfolio

Whether you freelance or work in a design studio, it is important for your career as a graphic designer to have a solid portfolio. It is always good to get a printed version of your work, but nowadays the best way to find new clients is probably online. If your work is well presented, you will get the opportunity to display your work worldwide instantly, or get some exposure on design blogs or even in the press. However, as... CONTINUE READING

Inspiration Guaranteed: Bill’s DESIGN Talks

By: Nicole Spiegel-Gotsch on Mar 15th 2012
Inspiration Guaranteed: Bill’s DESIGN Talks

Have you ever wished for a glimpse inside the minds of design leaders from across the industry? Well, wish no more, the Bill’s DESIGN Talks series moderated by Cooper-Hewitt’s Director, Bill Moggridge are here. The series made possible in part by the Adobe Foundation, began in spring 2010 with the intention, as described by Moggridge in a press release “…to bring the most interesting designers to our audience in the Greene Space and online to find out what they... CONTINUE READING

Men’s Journal Ditches the Lower Case and Drops the Drop Shadow

By: Matt Cannon on Mar 13th 2012
Men’s Journal Ditches the Lower Case and Drops the Drop Shadow

Premiering in 1992, Men’s Journal Magazine has experienced numerous rebrand efforts. This is the first one that is a complete overhaul and a complete eye catcher when compared to the magazines other efforts. The new logo, taking inspiration from European auto-racing posters, is a bold, but inspiring new approach to the logo. From the Press Release… Though we’ve tweaked the logo many times since the magazine premiered in 1992, this is the first time we’ve overhauled it. And we... CONTINUE READING

Most Common Conflicts Between the Web Designer and the Graphic Designer

By: Neil Tortorella on Mar 13th 2012
Most Common Conflicts Between the Web Designer and the Graphic Designer

A website project can be a lesson in conflict and compromise. A delicate dance between the designer and the developer. Their goals are the same – to please the client and the audience. Yet they often approach these goals from very different mindsets, which can easily result in a collision. Graphic designers tend to focus on aesthetics. Balance. Elegant typography. Beautiful color palettes. Dynamic images. Developers, on the other hand, tend to think about function, usability and concise code... CONTINUE READING

TYPO Conference Comes to San Francisco

By: Nicole Spiegel-Gotsch on Mar 13th 2012
TYPO Conference Comes to San Francisco

The first days of spring are nearly here, a perfect time to shake off any left over winter blues and recharge our creative batteries. Enter TYPO, the leading international design conference. An outgrowth of well-known typography publication FUSE magazine, TYPO has evolved over the course of 16 years from being a typography focused event to “a broader platform exploring graphic design, digital media, advertisement, technology, culture, entertainment and business.” Providing unique opportunities for designers to gather, share and discuss... CONTINUE READING

Quaker Oats Goes on a Diet and Parties Like its 1957

By: Matt Cannon on Mar 10th 2012
Quaker Oats Goes on a Diet and Parties Like its 1957

First established in 1877 as a trademark for a breakfast cereal, Quaker Oats has been providing classic consistent to America and other areas of the world for over 130 years. Quaker Oats today offers a variety of products ranging from rice crackers to granola bars to oatmeal. There are more than 40 sub-brands under their name. No courtesy of a press release on this one or any information, Quaker Oats has recycled through two new logo redesigns in the... CONTINUE READING

Jaguar New Identity

By: Jo Gifford on Mar 10th 2012
Jaguar New Identity

British car manufacturers Jaguar have revealed a new identity and advertising campaign in collaboration with Spark 44, the US-based communications agency part-owned by Jaguar Land Rover. With changes to the “leaper” and “growler” symbols and a custom typeface, the new identity is the biggest shake-up to the company’s branding for forty years. Adrian Hallmark, Global Brand Director at Jaguar, says this of the campaign: “Our refreshed corporate image and the new global marketing campaign both underline the confidence we... CONTINUE READING

Apple® Announces the New iPad

By: Nicole Spiegel-Gotsch on Mar 8th 2012
Apple®  Announces the New iPad

Less than 24 hours ago Apple® announced the release of it’s third generation iPad. As reported by Mashable, the announcement was made at an Apple Special Event held at Yerba Buena Center for the Arts in San Francisco. The latest addition to Apple’s family of tablets, simply called “the new iPad,” was introduced by Apple CEO, Tim Cook as being part of a “post PC world” where “The PC is no longer the center of the digital world but... CONTINUE READING

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