While infographics in and of themselves aren’t new, a recent article in Fast Company by John Palvus calls attention to an interesting research paper exploring their persuasive power. For those of you unfamiliar with infographics, also known as information graphics, a basic definition is that they are visual representations of information. Specifically from a design standpoint infographics are intended to convey complex or large amounts of data in an accessible, succinct, easy-to-read and high-impact manner. (In)Famous examples you may... CONTINUE READING
The Solar Bears, an IHL team that played from ‘95 and finally skated off the ice in 2001 recently announced that they would return to the ice for the EHCL’s 2012 season. With a new state-of-the art Arena being designed The Amway Center, Hockey Fans in Central Florida needed a new identity for their classic team. The ECHL’s newcomer unveiled their new logos and team color scheme center court during the recent Orlando Magic vs. Chico Bulls game after... CONTINUE READING
Here are more of the Top 10 notable rebrands in 2011 (In No Particular Order)… Click Here to see Part One Petco Petco may have fell a bit short with this redesign using a sans serif font and updating their tagline making it longer adding the word “healthy”. At first glance the cat and dog icon seem to be the same, but you’ll notice that they have been modernized a bit and re-colored. The tagline looks to suffer a... CONTINUE READING
It was amid great surprise that AdAge.com reported giant retailer Target’s split with lead agency Wieden + Kennedy this week. Clients changing or terminating agency relationships is by no means unusual, especially in the face of ever increasing pressure to justify ad spending. But, what is unusual is for it to be done when all outward indications point to a highly successful partnership. In fact, Target named Wieden + Kennedy it’s lead agency in 2009 without a review. A... CONTINUE READING
The cold weather has finally arrived, officially making it winter here in New York City. If you’re looking for something to do indoors this month consider some of these engaging exhibitions on view now. MoMA’s “Standard Deviations: Types and Families in Contemporary Design” explores the ways in which designers inject “unique identity into objects produced on an industrial scale.” whether as a counterpoint to the homogeneity of mass production or an assertion of individuality in a post industrial era,... CONTINUE READING
Town and Country Magazine, owned by magazine publishers Hearst, has undergone a redesign led by new editor in-chief Jay Fielden and the recently appointed Design Director Edward Leida. Tasked with the goal of modernizing and expanding Town and Country and its mission, the new design features a logo with visual references to the 1930’s version, with uppercase sans serif and an individual ampersand. Town and Country has been “America’s magazine for the affluent” since inception in the 1840’s (via... CONTINUE READING
Rebranding is always an exciting and remarkable topic in Graphic Design. Some marketing efforts are successful and some miss the mark with consumers. Here is the Top 10 notable in 2011 (In No Particular Order)… Google Chrome refreshed the Chrome icon to better represent an easy and clutter free experience, moving away from the glossy look and into a more modern polished gradient feel. Google admitted in their blog that they were very inspired by Googlers and Chrome fans,... CONTINUE READING
Online arts resource PBS Arts has produced a short 7 minute video about typography. Featuring several emminent typeface designers and graphic designers, the short is an information rich introduction to the uses and effect of typography, looking at fonts, infographics and culture in its brief overview. “Type is everywhere. Every print publication, website, movie, advertisement and public message involves the creation or selection of a fitting typeface. Online, a rich and artistic typographical culture exists, where typefaces are created... CONTINUE READING
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These less-than logosmiths tend to make the same mistakes over and over. At least they’re consistent. When it comes to art and science of logo design, there are cardinal rules that should be followed...
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First up we have Gabriel Picolo’s doodle project. Every day for the 365 days he will draw a doodle. It is an attempt to stop procrastinating and so everyday in his notebook he will...