Adobe Fireworks – The Graphic Designer’s Secret Weapon

By: David Bricker on Feb 23rd 2012
Adobe Fireworks - The Graphic Designer's Secret Weapon

In my arsenal of graphic design tools, Adobe Fireworks is my secret weapon. Without it, I’d change professions. It’s that good. In this post, I’ll touch on a few of the many features and possibilities that make Fireworks my favorite graphics application. If you look on the Adobe site, you won’t find Fireworks listed in the product dropdown menu on the home page, but you will find it hidden away in your bundle of Creative Suite applications. Fireworks offers an... CONTINUE READING

Aetna Redesigns Logo, The Results are Sterile

By: Matt Cannon on Feb 21st 2012
Aetna Redesigns Logo, The Results are Sterile

Aetna, an age-old Health Insurance brand started 157 years ago breathes youth into its brand with a new logo and amazing application to go along with it. The previous icon featured a dark blue serif font and a dated fitness type figure as their icon. Siegel+Gale is responsible for the new modern redesign and have gone in a completely new and fresh direction for the company relying on a beautiful purple color and slick lowercase typography. The company said... CONTINUE READING

Offset 2012: Dublin

By: Jo Gifford on Feb 21st 2012
Offset 2012: Dublin

Offset 2012 is taking place this year in Dublin from 9-11 March 2012. The conference, now in it’s fourth year, attracts creatives and speakers from around the world and is currently setting the design world alight with pre-event buzz. Offset is the brainchild of Peter O’Dwyer, Bren Byrne and Richard Seabrooke, who are all creatives living and working in Dublin. Since inception the festival has become Dublin’s premier creative event, attracting speakers and visitors from all over the world.... CONTINUE READING

Packaging & Label Design: Opportunities for Design Innovation Part 2 of 2

By: Nicole Spiegel-Gotsch on Feb 20th 2012
Packaging & Label Design: Opportunities for Design Innovation Part 2 of 2

Aside from the excellent beer and awesome burgers at New York City bar, Idle Hands, Packaging & Label Design: Opportunities For Design Innovation: Part 1 discussed the importance of packaging and label design as marketing differentiators, especially in highly competitive, high end and niche markets. In part two we continue the conversation with Devon Wade, a Digital and Interactive Marketing Manager who completed a graduate thesis on niche marketing while studying at NYU and Carmela Davis, Branch Operations Manager... CONTINUE READING

Kid-In Online Magazine Launches

By: Jo Gifford on Feb 18th 2012
Kid-In Online Magazine Launches

Kid-In, a stylish and design-led online magazine on the childhood has recently launched. The magazine is “a platform for the diverse perspectives of a wide range of international and local designers and photographers, artists and thinkers, focusing on the singular subject of childhood.” Founded by three artists who are parents themselves, the magazine is “a celebration: of the magical realism inherent in childhood, and of the surreal nature of its imaginative realm.” Two of the founders originate from France.... CONTINUE READING

Designs of the Year 2012: Design Museum, London

By: Jo Gifford on Feb 17th 2012
Designs of the Year 2012: Design Museum, London

The fifth annual Designs of the Year exhibition is open, showcasing 89 nominations on the top floor of London’s Design Museum. Designs of the Year is the Design Museum’s “annual exploration of the most innovative, interesting and forward-looking work in design of all kinds, from around the world.” The objects on display throughout the seven categories – architecture, digital, fashion, furniture, graphics, product and transport – represent an anthropological snapshot of the last year through the eyes of design.... CONTINUE READING

Color Spaces and Profiles

By: Nat Coalson on Feb 17th 2012
Color Spaces and Profiles

In graphic design and photography, color management is an essential component of the workflow to produce professional quality results. In my last article we looked at the basics of color management and how the content management system (CMS) handles color. In this article you’ll learn more about color modes and color profiles. Color Mode In graphic design and photography software such as Adobe Creative Suite, the color mode describes the overall color model used for the image or document.... CONTINUE READING

Penguin is 75 and Releases a Book of Covers

By: Jo Gifford on Feb 15th 2012
Penguin is 75 and Releases a Book of Covers

Publishing giant Penguin is a symbol of affordable, cornerstone literature. The famous black and white bird is now celebrating 75 years of being, and is marking the occasion with a book documenting the publisher’s history of design; Penguin 75. Penguin 75 is a selection of 75 covers that represent “the best of what Penguin has produced over the course of the last decade.” (via Penguin 75). Curated by longstanding Art Director Paul Buckley (also one of Graphic Design USA’s... CONTINUE READING

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