Dove “Tweeting” Its Way Into Consumer Hearts for Valentine’s Day

By: Nicole Spiegel-Gotsch on Feb 14th 2012
Dove “Tweeting” Its Way Into Consumer Hearts for Valentine’s Day

Friends, lovers, countrymen give us your tweets. At least that’s what Unilever CPG beauty brand Dove is asking as part of their interactive Valentine’s Day campaign unveiled at London’s Victoria Station yesterday. A prime example of how a brand can successfully align message, medium and strategy, the twitter-based campaign, which runs from February 13-19 invites London’s over 350,000 daily commuters to respond to questions such as Monday’s “Tell us: What makes you feel beautiful every day?” and today’s “What... CONTINUE READING

How to Fix Red Eye in Photoshop

By: James George on Feb 14th 2012
How to Fix Red Eye in Photoshop

We have all been there. You are shooting great shots of a scene or an event, and you look in your view finder, like the shot, and move on to the next one. After the festivities, you go back and look at your shots, and find that your subject has red eye. This used to be a huge problem to fix in Photoshop, because they didn’t have a tool to immediately remove red eye. This changed in CS5, though... CONTINUE READING

The Deep End Premiers a New Graphic Design Podcast on iTunes

By: Matt Cannon on Feb 13th 2012
The Deep End Premiers a New Graphic Design Podcast on iTunes

The Los Angeles based design agency The Deep End, recently premiered their own Bi-Weekly graphic and web design podcast called “The Deeply Graphic DesignCast”. The target market for the show is designers and each week the topic will have a new design-related topic for that show. The current shows available are mostly based on the host’s experiences in the design industry. The description of the podcast from The Deep End website: “Looking for a web & graphic design podcast... CONTINUE READING

Packaging & Label Design: Opportunities for Design Innovation Part 1 of 2

By: Nicole Spiegel-Gotsch on Feb 11th 2012
Packaging & Label Design: Opportunities for Design Innovation Part 1 of 2

Last week some friends and I took a break from our respective creative pursuits and indulged in a craft beer tasting at the cozy, speak-easy themed craft beer bar Idle Hands in NYC. Naturally, the topic of packaging, specifically wine and beer labels came up. Yes, this is what designers talk about when they “let loose.” So I made mental note when our brewery representative called attention to the awesome label design for 21st Amendment’s Back in Black IPA,... CONTINUE READING

Graffiti Art: from Urban Expression to Corporate Commodity A Racial Divide?

By: Nicole Spiegel-Gotsch on Feb 11th 2012
Graffiti Art: from Urban Expression to Corporate Commodity A Racial Divide?

Whether you consider it an urban eye-sore or an extension of early cave paintings, the influence of graffiti art can be seen in almost every area of design from fashion to packaging, skateboard gear and video game art. Some cases in point are Hello Kitty’s for Sephora Graffiti collection and a recently commissioned mural for the launch of video game Soul Caliber V by Jim Rockwell of creative collective ENDoftheLINE. This past week NBCLosAngeles.com reported that graffiti artist David... CONTINUE READING

Graphic Design USA Ones to Watch

By: Jo Gifford on Feb 10th 2012
Graphic Design USA Ones to Watch

Graphic Design USA (GDUSA) has begun 2012 as every year, by announcing a set of people “who embody the spirit of the creative community” and who are People to Watch in 2012. The criteria, according to GDUSA, is “individuals who we have come to know and respect for their talent, leadership, newsworthiness, success and community service.” The 19 chosen as 2012’s set are an eclectic assortment. Here is your guide to who’s who in 2012. Eight Hour Day (KATIE... CONTINUE READING

TV Land Introduces New On-Air Package for Rebrand

By: Matt Cannon on Feb 9th 2012
TV Land Introduces New On-Air Package for Rebrand

TV Land, Once a nightly spot on Nickelodeon in 1996 and Once dedicated strictly to keeping classic TV alive on the tube on a nightly spot on Nickelodeon called Nick at Night in 1996 has now segmented into a network for people in their 40’s to 50’s with both classic programming pulled from the vault and new, original productions. The new rebrand, Designed by Trollbäck + Company in New York were introduced last year. TV Land was in fact... CONTINUE READING

Color Management Essentials

By: Nat Coalson on Feb 9th 2012
Color Management Essentials

Color Management 101 Color management is the term used to describe an integrated system of computer hardware, software and workflow techniques all working together to translate color from one device to another in a controlled way. Color management is of great importance in graphic design; if you want your designs to look their best you should follow a color-managed workflow. Gamut: Range of Colors Available Various devices (monitors, printers, cameras, scanners, etc.) all handle color differently. Each device has... CONTINUE READING

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