Top 10 Notable Rebrands of 2011 (Part One)

By: Matt Cannon on Jan 11th 2012
Top 10 Notable Rebrands of 2011 (Part One)

Rebranding is always an exciting and remarkable topic in Graphic Design. Some marketing efforts are successful and some miss the mark with consumers. Here is the Top 10 notable in 2011 (In No Particular Order)… Google Chrome refreshed the Chrome icon to better represent an easy and clutter free experience, moving away from the glossy look and into a more modern polished gradient feel. Google admitted in their blog that they were very inspired by Googlers and Chrome fans,... CONTINUE READING

Off Book: Typography Video by PBS Arts

By: Jo Gifford on Jan 10th 2012
Off Book: Typography Video by PBS Arts

Online arts resource PBS Arts has produced a short 7 minute video about typography. Featuring several emminent typeface designers and graphic designers, the short is an information rich introduction to the uses and effect of typography, looking at fonts, infographics and culture in its brief overview. “Type is everywhere. Every print publication, website, movie, advertisement and public message involves the creation or selection of a fitting typeface. Online, a rich and artistic typographical culture exists, where typefaces are created... CONTINUE READING

Sustainability and Design

By: Nicole Spiegel-Gotsch on Jan 9th 2012
Sustainability and Design

In the last five or six years sustainability has arguably received more social, political and media attention than ever before, and while for certain industries the steps toward improved sustainability may be obvious, for graphic designers they can be somewhat elusive. Which is why I was so pleased to come across this interview in the Atlantic with Advertising Design Director, Paulina Reyes. Formerly of Kate Spade New York, and now at advertising agency Mother, Reyes is one of several... CONTINUE READING

Turner Duckworth Evolves Diet Coke Identity for Limited Campaign

By: Jo Gifford on Jan 6th 2012
Turner Duckworth Evolves Diet Coke Identity for Limited Campaign

Diet Coke is currently being sold in limited edition cans for Autumn and Winter in the US in celebration of the Coca-Cola’s 125th anniversary. First appearing on our shelves in 1982, producers The Coca-Cola Company say Diet Coke is currently the No. 3 soft drink in the world (via brand new). The work forms part of the iconic “Stay Extraordinary” campaign for Diet Coke, and the brand evolution showcases a contemporary new look for fall both on the Diet... CONTINUE READING

What Do Graphic Designers Do?

By: David Bricker on Jan 4th 2012
What Do Graphic Designers Do?

Flying first class from Miami to Philadelphia, I watch through the window as the Atlantic coast passes thirty thousand feet below me. I’ll pick up a rental car, check into a cozy little bed and breakfast, enjoy a gourmet meal at the inn and then climb the stairs to my room. Tomorrow, I meet with the vice-president of a three billion dollar pharmaceutical company and his team to talk about technology, marketing and the design of their 14 million... CONTINUE READING

Fueling the Creative Economy

By: Nicole Spiegel-Gotsch on Jan 3rd 2012
Fueling the Creative Economy

According to a news release from the Vermont Department of Economic, Housing and Community Development, Vermont has named former director of the Vermont Film Commission and Tisch film graduate, Joe Bookchin as the state’s new director of the Office of the Creative Economy. The purpose of the newly created office is to stimulate and encourage the state’s burgeoning creative economy, defined in the release as “Creative enterprises—from web designers and software game programmers to architecture, e-commerce, graphic design, publishing... CONTINUE READING

Google Tablet and Channeling the Unicorn

By: Nicole Spiegel-Gotsch on Jan 2nd 2012
Google Tablet and Channeling the Unicorn

This week Executive Chairman Eric Schmidt announced Google’s intention to introduce their own Android Tablet as early as in the next six months. Although plans had reportedly been in the works for some time, according to the Inquisitr, this was the first time anyone from Google attached a timeline to the project. As I read through articles with what by now has become typical “will this be an iPad killer” rhetoric, one question was conspicuously absent—“What does this mean... CONTINUE READING

Las Vegas Design Center & Pantone Partner to Celebrate 2012 Pantone Color of the Year

By: Nicole Spiegel-Gotsch on Dec 31st 2011
Las Vegas Design Center & Pantone Partner  to Celebrate 2012 Pantone Color of the Year

For designers like myself, Pantone represents the definitive authority on color and each year savvy trend followers in fashion, product, retail and interior design alike look forward to the much anticipated announcement of Pantone’s Color of the Year. Color forecasting influences everything from the color of your home furnishings and paints to cars and cosmetics. This year’s announcement of the 2012 PANTONE Color of the Year—Tangerine Tango, was made extra special by being celebrated in partnership with premiere furnishings... CONTINUE READING

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