In all aspects of graphic design, the purpose is to communicate a message to your audience. This means that we have to call attention to our text by adding different effects to our typefaces. Some designers add glow effects, some, add drop shadows, but another important method in calling attention to our text is to add a stroke around our typeface. Of course, this is mainly meant for headers and display type, such as a title or large text.... CONTINUE READING
Nike has launched a new campaign for the new year 2012 called ‘Make it Count’; the campaign features elite British Nike athletes through black and white portraits with their own handwriting below the image to bring a personal angle to their individual pledges. The portraits are in partnership with a series of online films directed by Joe Roberts, which explores each Nike athletes’ drive to achieve their goals in 2012. The whole campaign is spread with the hashtag #makeitcount... CONTINUE READING
While infographics in and of themselves aren’t new, a recent article in Fast Company by John Palvus calls attention to an interesting research paper exploring their persuasive power. For those of you unfamiliar with infographics, also known as information graphics, a basic definition is that they are visual representations of information. Specifically from a design standpoint infographics are intended to convey complex or large amounts of data in an accessible, succinct, easy-to-read and high-impact manner. (In)Famous examples you may... CONTINUE READING
The Solar Bears, an IHL team that played from ‘95 and finally skated off the ice in 2001 recently announced that they would return to the ice for the EHCL’s 2012 season. With a new state-of-the art Arena being designed The Amway Center, Hockey Fans in Central Florida needed a new identity for their classic team. The ECHL’s newcomer unveiled their new logos and team color scheme center court during the recent Orlando Magic vs. Chico Bulls game after... CONTINUE READING
Here are more of the Top 10 notable rebrands in 2011 (In No Particular Order)… Click Here to see Part One Petco Petco may have fell a bit short with this redesign using a sans serif font and updating their tagline making it longer adding the word “healthy”. At first glance the cat and dog icon seem to be the same, but you’ll notice that they have been modernized a bit and re-colored. The tagline looks to suffer a... CONTINUE READING
It was amid great surprise that AdAge.com reported giant retailer Target’s split with lead agency Wieden + Kennedy this week. Clients changing or terminating agency relationships is by no means unusual, especially in the face of ever increasing pressure to justify ad spending. But, what is unusual is for it to be done when all outward indications point to a highly successful partnership. In fact, Target named Wieden + Kennedy it’s lead agency in 2009 without a review. A... CONTINUE READING
The cold weather has finally arrived, officially making it winter here in New York City. If you’re looking for something to do indoors this month consider some of these engaging exhibitions on view now. MoMA’s “Standard Deviations: Types and Families in Contemporary Design” explores the ways in which designers inject “unique identity into objects produced on an industrial scale.” whether as a counterpoint to the homogeneity of mass production or an assertion of individuality in a post industrial era,... CONTINUE READING
Town and Country Magazine, owned by magazine publishers Hearst, has undergone a redesign led by new editor in-chief Jay Fielden and the recently appointed Design Director Edward Leida. Tasked with the goal of modernizing and expanding Town and Country and its mission, the new design features a logo with visual references to the 1930’s version, with uppercase sans serif and an individual ampersand. Town and Country has been “America’s magazine for the affluent” since inception in the 1840’s (via... CONTINUE READING
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The Californian artist has created a series of these pencil drawn illustrations. Each one is drawn around the purposely placed coffee stain and they became so popular that Asmann now has prints of some...
It brings brightly colored pianos to the parks and public spaces of NYC’s five boroughs for anyone and everyone to play. It is the world’s largest annual street piano installation and it is back...
Although according to the Guardian there is no roll-out date yet for this wonderful new passport, Neue Design Studio are now working with Norway’s National Police Directorate to implement passport security requirements. The Norwegian...