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Lockstep Studio Introduce New Advertising Concept, “Say I Love You”

By: Helena Wilson Beevers on Aug 5th 2013
Lockstep Studio Introduce New Advertising Concept, “Say I Love You”

Using Kickstarter to raise support for their campaign, Lockstep need to raise sufficient funds before Wednesday September 4th in order to go ahead with the ads. An array of positive messages make up the design mission including “Say I Love You”, “Enjoy The Park” and “Grow The Good”. Here at GraphicDesign.com we were intrigued to find out more about this innovative initative, putting our questions to Lockstep studio… “Say I Love You” is an innovative take on the world... CONTINUE READING

Nevada Boosts Tourism Effort With Brand Refresh

By: Matt Cannon on Aug 2nd 2013
Nevada Boosts Tourism Effort With Brand Refresh

The brand is currently being brought to life by the NCOT during its summer integrated marketing campaign across various multi-media platforms including a new website, new travel app and new advertising. Efforts will focus on adults ages 25 – 54 who are interested in active vacations, as well as young families. (Press Release) Designed by Y&R, a culture driven marketing company, the new logo is all caps and bold. The only thing that remains from the previous design is... CONTINUE READING

The Delicate Art of Saying No

By: Neil Tortorella on Jul 31st 2013
The Delicate Art of Saying No

When you’re out hunting down work because the well is drying up, it’s tempting to take on whatever comes through the door, rings the phone or chimes the inbox. There are loads of reasons to take on a job you probably should have passed up. Here are just a few: • The fridge is empty • The landlord’s knocking on your door • Creditors are calling to say, “hi” • You go to your car only to see Guido... CONTINUE READING

Creative Package Design Ideas

By: Rafiq Elmansy on Jul 29th 2013
Creative Package Design Ideas

Furthermore, creative package designs attract customers to check out the products and pick them up from the store shelves. While there are many competing products in the market, a unique package design can make your product stand out from the crowd, especially when this unique design is supported by creative functionality and sustainable analytics for a better customer experience. Before you start with product package design, you have to keep in mind a few aspects that will significantly affect... CONTINUE READING

Finding Your Freelance Niche

By: Neil Tortorella on Jul 26th 2013
Finding Your Freelance Niche

Niche noun, adjective, verb, niched, nich•ing noun 1. an ornamental recess in a wall or the like, usually semicircular in plan and arched, as for a statue or other decorative object. 2. a place or position suitable or appropriate for a person or thing: to find one’s niche in the business world. 3. a distinct segment of a market. 4. Ecology – the position or function of an organism in a community of plants and animals. adjective 5. pertaining... CONTINUE READING

Phoenix Suns Introduce Four New Logos for a New Era

By: Matt Cannon on Jul 24th 2013
Phoenix Suns Introduce Four New Logos for a New Era

The Phoenix Suns have officially revealed new logos that improve the franchise’s look while concentrating on the team’s logo history and retaining visual elements that honor the club’s long-standing legacy and success. The Suns’ primary logo changes for the first time in 13 years (2000) and only the fourth time in franchise history. A basketball sunburst over the stacked words “Phoenix Suns,” the new logo features a black backdrop and a simplified basketball similar to the one used by... CONTINUE READING

Tobias Hall Unveils Striking Re-design of Zizzi Ristorante’s Menu Suite

By: Helena Wilson Beevers on Jul 23rd 2013
Tobias Hall Unveils Striking Re-design of Zizzi Ristorante’s Menu Suite

Tobias Hall is a freelance illustrator, letterer, designer and mural artist who also works closely with UK restaurant chain Zizzi as their in-house designer and art director. Since graduating in 2010, Tobias Hall’s impressive portfolio includes lettering for The Sun newspaper’s TV Magazine and a mural for the newly refurbished Holiday Inn hotel in Camden, London. Tobias recently re-designed the menu suite for Zizzi, embarking on a mission to inject further Italian inspiration and individuality into the brand. Holiday... CONTINUE READING

The Buck Doesn’t Stop Here – Passive Income for Graphic Designers

By: Neil Tortorella on Jul 20th 2013
The Buck Doesn’t Stop Here - Passive Income for Graphic Designers

The sales cycle for service businesses, such as graphic design, takes a long time. “Long time” means six months to a year or more from first contact to closing the deal. Yikes! Here’s more not-so-good news to consider. Many freelancers and small studios only have a handful of clients. Typically, one in that handful is the cash cow, representing the majority of revenue for the designer. Picture this. You’re happily designing away for Cash Cow, Inc., minding your own... CONTINUE READING

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