These less-than logosmiths tend to make the same mistakes over and over. At least they’re consistent. When it comes to art and science of logo design, there are cardinal rules that should be followed if a design is to be successful. Let’s have a look at a few of these all too common faux pas, blunders, solecisms and erroneous outcomes. Mistake #1: Giving the client too much authority I can hear it now. “Giving the client too much authority?... CONTINUE READING
Grushka had this to say about his passion for packaging design: “I have always been obsessed with branding and design, and I’ve always been drawn to the food and beverage space. Even as a lawyer, I would occasionally take on freelance work for large and small restaurants and non-profits. Was just the perfect fit for me at the end of the day.” The Creative Process When creating a new package or brand identity, a solid plan of action is... CONTINUE READING
Headquartered in Mississauga, ON, THE SHOPPING CHANNEL is one of Canada’s most innovative and diversified retailers and a division of Rogers Broadcasting Limited. (Source) THE SHOPPING CHANNEL unveiled a brighter, more engaging retail experience and refreshed new look to usher in a powerful new lineup of programming segments. They revealed a new, unique on-air and online look and a new mobile app to make it even easier for customers to shop. They have also incorporated enhanced social media on-air... CONTINUE READING
Caava Design are a multi-disciplinary graphic design studio based in San Diego, California. Established by founder Cody Small, they believe “design is the fundamental tool for helping people connect and communicate effectively”. Before establishing Caava Design Cody Small worked with clients such as Starbucks, World Vision, WD-40 and Westfield. He feels that “simple, functional design enables brands to develop their visual story”. Since setting up the business, branding creations have included work for Whoa Nelly Catering, Arrow Leather Works... CONTINUE READING
Graphic Designers: New Deal, LLC d/b/a Against All Odds, 222 Bridge Plaza South, Fort Lee, NJ 07024 seeks 1 Visual Communication Designer. M-F; FT 35 hrs/wk, 9am-5pm, $50,000/year. Design & review visual communication images for advertisements, catalogs, website & logo; Research advertising & graphic trends; preparing illustrations, layouts and & confer with management to determine optimal market designs. Requires BA in Graphic Design or Visual Communication Design; working knowledge in company & brand promotion & marketing; AutoCAD; Adobe Photoshop,... CONTINUE READING
As a member of the Device UX team, you will be a part of bringing next generation devices and user interfaces to market. This position will include designing and assessing interfaces for new phones, tablets and connected devices. In particular, this team member will support the UX group in the following capacities: Design, prototype, and specify mobile device user interfaces. Author UI requirements and administer test plans for those requirements. Achieve team consensus and executive buy-in on your proposed... CONTINUE READING
A quick look at the table of contents shows the range of topics covered—from why the UI behind Microsoft’s Notepad application is successful to how iPhone’s Instagram application creates a “seamless” user experience through complete integration with the device itself, to perhaps less commonly encountered UI challenges such as Yupp TV’s 10-foot interface. Described on the back cover as a “comprehensive, cross-disciplinary encyclopedia of user interface (UI) design,” “Digital Design Essentials” does not disappoint. Through 100 annotated examples, each... CONTINUE READING
Color has numerous psychological effects on the brain. The choices a designer makes for a website can play heavily on the way the audience reacts to the site. Color invokes emotion through visual stimulation, and brings depth to design. Colors can even be audience specific, such as age or gender. It can be overwhelming to deal with at first but not to worry I have laid out five tips that will help you avoid any future color disasters. Look... CONTINUE READING
At graphicdesign.com we relish the opportunity to showcase inspirational talent and wanted to find out more about the work of Carl Rylatt. We chatted to Carl, exploring both his graphic design journey and, this fantastic new font… Describe yourself and your work? I’ve been a designer now for about 13 years, I started off designing club flyers and posters, as I think many designers do, for no money, again as I think many designers also do! I’ve always been... CONTINUE READING
Dan Robinson Miller is the man behind Losttime Design. He is an incredibly talented graphic designer with an expert eye for layout, color and balance. Away from the day job he is equally super savvy with creating amazing illustrations in Illustrator too; a really gifted guy. I have had the pleasure of working with Dan on some Cherry Sorbet projects as one of my team, and his versatility and creative eye always impresses me. We actually met via Twitter... CONTINUE READING
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