September 27 marked the start of the 2012 HOW Interactive Design Conference in Washington, D.C. On that day several hundred designers, programmers, SEO specialists and other Web workers descended upon the U.S. Capitol, eager to learn emerging Web technologies and techniques from each other and also leading industry experts. This year, the conference was divided into two tracks – one for designers just moving into web design, with sessions on transitioning print design skills to the Web and getting... CONTINUE READING
Art school was a wacky, wild and totally weird time for me. That was back in the 70s when we still used press type, rapidographs, markers and 360 layout pads. Another thing I never quite understood was who had the brilliant idea to put an art school in the back of a Holiday Inn, on the beach in Fort Lauderdale, with a bar in the front and another one across the street. It was the notorious Elbow Room. I... CONTINUE READING
Before you start filling up your fall calendar we wanted to share a few upcoming design events, exhibits and other goings on that you won’t want to miss. Sure to inform and inspire, these graphic design exhibits and events will help recharge creative batteries. From the “friendly competition” of the AIGA Texas Show to an “intimate conversation” between Louise Fili and Paula Scher at the Type Directors Club and everything in between, they offer a great way to keep... CONTINUE READING
With Labor Day weekend upon us and fall around the corner that back-to-school feeling is in the air. For prospective students, it may be a time when they are beginning to consider studying graphic design and graphic design schools or programs. Raising the question of exactly how to go about choosing the “right” school or program for you. In order to give a variety of perspectives on the topic we asked a panel of our experienced and talented writers... CONTINUE READING
Finding the Right Designer for the Job: Tips for Writing a Good Job Post from The Creative Group (Poll Article)
The topic of job descriptions came up in conversation with some colleagues the other day. Frequently cited was frustration with overly broad or ambitious job descriptions that read like an employer wish list of skills and expertise rather than an accurate picture of actual needs. Graphic design seems like an area where this is especially prevalent, perhaps owing to the many forms of design practice. While some may argue on the side of that being a valid recruitment approach... CONTINUE READING
Within the ever-changing world of business, both large and small, and the multinational corporations, it’s very common for companies or organizations to come to a crossroads as the years pass by. Whether it be that their public image has dampened, they have a desire for an update to include the new and popular progressing trends, or their company logo simply needs to be freshened, it is not unusual for businesses to suffer a graphic “identity crisis” and seek new... CONTINUE READING
Last week Book Expo America 2012 took place at Javits Center in New York City. According to a press release, this year the show boasted over 1,300 exhibitors, including 200 new companies, an 18% growth in new exhibitors from 2011. It may surprise some to learn that despite advertising’s higher profile, United States Bureau of Labor Statistics for May 2011 show publishing ahead as an industry employer of graphic design, employing designers for content such as books, magazines and... CONTINUE READING
The web designing industry is ever-growing and is a forefront to businesses of all sizes. It’s important to learn the foundation and basics of the trade to begin, to grow and to maintain your business. In his book, Starting Your Career as a Freelance Web Designer, Neil Tortorella communicates his advice and techniques for those entertaining the idea of a career as a freelance web designer and for those already in the field who need a jumpstart to their... CONTINUE READING
Okay … this is something of a rant. Bear with me or indulge me. I might be spot on, totally off, or just in a lousy mood. A friend called this morning to tell me that his grandson was considering a career in graphic design. He asked for my thoughts and opinion. I couldn’t come up with a single encouraging idea. I told him to have his grandson look into another career option. I’ve been at this design stuff... CONTINUE READING
The Creative Group is seeking a senior graphic designer for one of our South Bay clients, the leader in vertical marketing and media online. In this role you will be part of the client’s internal Creative Agency and will handle various design projects for their suite of media properties and marketing efforts. The ideal candidate has a passion for design, stays current on emerging design trends, and understands the limitations of designing for web and mobile devices. You will... CONTINUE READING
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