With Labor Day weekend upon us and fall around the corner that back-to-school feeling is in the air. For prospective students, it may be a time when they are beginning to consider studying graphic design and graphic design schools or programs. Raising the question of exactly how to go about choosing the “right” school or program for you. In order to give a variety of perspectives on the topic we asked a panel of our experienced and talented writers... CONTINUE READING
Finding the Right Designer for the Job: Tips for Writing a Good Job Post from The Creative Group (Poll Article)
The topic of job descriptions came up in conversation with some colleagues the other day. Frequently cited was frustration with overly broad or ambitious job descriptions that read like an employer wish list of skills and expertise rather than an accurate picture of actual needs. Graphic design seems like an area where this is especially prevalent, perhaps owing to the many forms of design practice. While some may argue on the side of that being a valid recruitment approach... CONTINUE READING
Within the ever-changing world of business, both large and small, and the multinational corporations, it’s very common for companies or organizations to come to a crossroads as the years pass by. Whether it be that their public image has dampened, they have a desire for an update to include the new and popular progressing trends, or their company logo simply needs to be freshened, it is not unusual for businesses to suffer a graphic “identity crisis” and seek new... CONTINUE READING
Last week Book Expo America 2012 took place at Javits Center in New York City. According to a press release, this year the show boasted over 1,300 exhibitors, including 200 new companies, an 18% growth in new exhibitors from 2011. It may surprise some to learn that despite advertising’s higher profile, United States Bureau of Labor Statistics for May 2011 show publishing ahead as an industry employer of graphic design, employing designers for content such as books, magazines and... CONTINUE READING
The web designing industry is ever-growing and is a forefront to businesses of all sizes. It’s important to learn the foundation and basics of the trade to begin, to grow and to maintain your business. In his book, Starting Your Career as a Freelance Web Designer, Neil Tortorella communicates his advice and techniques for those entertaining the idea of a career as a freelance web designer and for those already in the field who need a jumpstart to their... CONTINUE READING
Okay … this is something of a rant. Bear with me or indulge me. I might be spot on, totally off, or just in a lousy mood. A friend called this morning to tell me that his grandson was considering a career in graphic design. He asked for my thoughts and opinion. I couldn’t come up with a single encouraging idea. I told him to have his grandson look into another career option. I’ve been at this design stuff... CONTINUE READING
The Creative Group is seeking a senior graphic designer for one of our South Bay clients, the leader in vertical marketing and media online. In this role you will be part of the client’s internal Creative Agency and will handle various design projects for their suite of media properties and marketing efforts. The ideal candidate has a passion for design, stays current on emerging design trends, and understands the limitations of designing for web and mobile devices. You will... CONTINUE READING
• Review job specifications with Studio Manager/Art Director on client projects to obtain a clear understanding of the job, its timelines and client expectations • Take Art Director’s concepts and develop/generate design solutions, both in print and online, to meet communication objectives • Review job requirements with Art Director and assist in developing concepts that are on strategy, on budget and on time, contributing ideas and alternatives when applicable. • Maintain awareness of emerging design trends, media solutions and... CONTINUE READING
I love working with new designers. In fact, I spend most of my time mentoring new designers through my ebook, business critique service, and blog. One of the most common questions I get from up and coming designers is this: “Should I start out freelancing or start by working at an agency?” It’s a great question and can be a pretty difficult one to answer, but today, I want to offer some pros and cons for both freelancing first... CONTINUE READING
Q: So DeeDee, you are renowned as a youth-culture expert and trend researcher. How and when did it all start? A: When I was younger I started consulting with a number of companies selling trends. I realized that these companies and brands didnʼt have a lot of accurate information about what was happening in youth culture. At the time, there was a huge need gap for information like this. Thatʼs how the light bulb initially went off for me.... CONTINUE READING
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Last Updated Apr 24, 2014 7:32 pm EST
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