• Review job specifications with Studio Manager/Art Director on client projects to obtain a clear understanding of the job, its timelines and client expectations • Take Art Director’s concepts and develop/generate design solutions, both in print and online, to meet communication objectives • Review job requirements with Art Director and assist in developing concepts that are on strategy, on budget and on time, contributing ideas and alternatives when applicable. • Maintain awareness of emerging design trends, media solutions and... CONTINUE READING
I love working with new designers. In fact, I spend most of my time mentoring new designers through my ebook, business critique service, and blog. One of the most common questions I get from up and coming designers is this: “Should I start out freelancing or start by working at an agency?” It’s a great question and can be a pretty difficult one to answer, but today, I want to offer some pros and cons for both freelancing first... CONTINUE READING
Q: So DeeDee, you are renowned as a youth-culture expert and trend researcher. How and when did it all start? A: When I was younger I started consulting with a number of companies selling trends. I realized that these companies and brands didnʼt have a lot of accurate information about what was happening in youth culture. At the time, there was a huge need gap for information like this. Thatʼs how the light bulb initially went off for me.... CONTINUE READING
When one has interest in a career, usually the first step is to find some statistical information about the career. The next step is getting a gauge of the required education. Well here you go, below is a detailed analysis on the job outlook of graphic design and how to go about getting a degree. Let’s start with salary. According to the Bureau of Labor Statistics, in 2010 the average graphic designer salary was $43,500. The bottom 10% of... CONTINUE READING
Scan almost any online graphic design discussion board and chances are that you’ll quickly spot a common set of questions being asked. What are the skills I need now? And, what is the best way to get them? While, concerns about how to stay current in our industry are not new it is safe to say that current economic conditions, rapidly changing technology and evolving demands in the design profession overall have certainly ratcheted up the conversation level. Graphic... CONTINUE READING
Aside from the excellent beer and awesome burgers at New York City bar, Idle Hands, Packaging & Label Design: Opportunities For Design Innovation: Part 1 discussed the importance of packaging and label design as marketing differentiators, especially in highly competitive, high end and niche markets. In part two we continue the conversation with Devon Wade, a Digital and Interactive Marketing Manager who completed a graduate thesis on niche marketing while studying at NYU and Carmela Davis, Branch Operations Manager... CONTINUE READING
The Los Angeles based design agency The Deep End, recently premiered their own Bi-Weekly graphic and web design podcast called “The Deeply Graphic DesignCast”. The target market for the show is designers and each week the topic will have a new design-related topic for that show. The current shows available are mostly based on the host’s experiences in the design industry. The description of the podcast from The Deep End website: “Looking for a web & graphic design podcast... CONTINUE READING
Last week some friends and I took a break from our respective creative pursuits and indulged in a craft beer tasting at the cozy, speak-easy themed craft beer bar Idle Hands in NYC. Naturally, the topic of packaging, specifically wine and beer labels came up. Yes, this is what designers talk about when they “let loose.” So I made mental note when our brewery representative called attention to the awesome label design for 21st Amendment’s Back in Black IPA,... CONTINUE READING
Smashing Magazine, the hub of web design and creativity has had a fresh re-design. The work of Elliot Jay Stocks, Ben Bodien, Ryan Taylor and the Smashing Team, the new look was unveiled this January 2012. Smashing Magazine is a website offering resources and tutorials for web developers and web designers. Founded in 2006 by Sven Lennartz and Editor Vitaly Friedman the magazine has grown in popularity and readership to be a hub of the web design and development... CONTINUE READING
Jo Gifford is a designer, writer, blogger and founder of Cherry Sorbet Creative. With 15 years experience in graphic design in the hair, beauty and lifestyle industries working with a diverse range of clients her portfolio career continues to evolve, which is just how she likes it. As a designer Jo, art directs and project manages a team of co-workers, and is most in her element when running a brainstorming session or one of her many workshops hosted by... CONTINUE READING
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