Aside from the excellent beer and awesome burgers at New York City bar, Idle Hands, Packaging & Label Design: Opportunities For Design Innovation: Part 1 discussed the importance of packaging and label design as marketing differentiators, especially in highly competitive, high end and niche markets. In part two we continue the conversation with Devon Wade, a Digital and Interactive Marketing Manager who completed a graduate thesis on niche marketing while studying at NYU and Carmela Davis, Branch Operations Manager... CONTINUE READING
The Los Angeles based design agency The Deep End, recently premiered their own Bi-Weekly graphic and web design podcast called “The Deeply Graphic DesignCast”. The target market for the show is designers and each week the topic will have a new design-related topic for that show. The current shows available are mostly based on the host’s experiences in the design industry. The description of the podcast from The Deep End website: “Looking for a web & graphic design podcast... CONTINUE READING
Last week some friends and I took a break from our respective creative pursuits and indulged in a craft beer tasting at the cozy, speak-easy themed craft beer bar Idle Hands in NYC. Naturally, the topic of packaging, specifically wine and beer labels came up. Yes, this is what designers talk about when they “let loose.” So I made mental note when our brewery representative called attention to the awesome label design for 21st Amendment’s Back in Black IPA,... CONTINUE READING
Smashing Magazine, the hub of web design and creativity has had a fresh re-design. The work of Elliot Jay Stocks, Ben Bodien, Ryan Taylor and the Smashing Team, the new look was unveiled this January 2012. Smashing Magazine is a website offering resources and tutorials for web developers and web designers. Founded in 2006 by Sven Lennartz and Editor Vitaly Friedman the magazine has grown in popularity and readership to be a hub of the web design and development... CONTINUE READING
Jo Gifford is a designer, writer, blogger and founder of Cherry Sorbet Creative. With 15 years experience in graphic design in the hair, beauty and lifestyle industries working with a diverse range of clients her portfolio career continues to evolve, which is just how she likes it. As a designer Jo, art directs and project manages a team of co-workers, and is most in her element when running a brainstorming session or one of her many workshops hosted by... CONTINUE READING
Matt Cannon is a Freelance Graphic Designer & Creative Director living in Brooklyn, NY. He was born with a computer mouse in hand and hasn’t put it down since. He has over 10 years of experience designing strong, effective corporate brand identity and specializes in website composites, logos, print and brainstorming and designing user interfaces for web and mobile environments. He always aims to create out of the box experiences when approaching creative projects rather than in-the-box, template based... CONTINUE READING
You know how a person can take a Spanish class for a couple years but still not be fluent enough in the language to carry on a conversation? Some things just can’t be taught in the classroom. That is the kind of book, How to Be a Graphic Designer, without Losing Your Soul (2nd edition) by Adrian Shaughnessy is……a trusted resource of information that college didn’t teach you. It is a book about how designers should behave, not about... CONTINUE READING
GraphicDesign.com is the web’s premiere source of information for anything and everything that has to do with the world of Graphic Arts and Design. Our experienced team of professionals stay busy covering all of the bases that readers like you want to know about, which is why we can provide constant insight on- - The Best Graphic Design Schools around the Nation - The Top Graphic Design Firms and How they Empower Businesses - The Fastest Growing Career Fields... CONTINUE READING
Polaroid is recognized as one of the most trusted, well-respected brands, especially when it comes to the tech world. The roots of the company start with instant cameras and film. The companies logo is recognized worldwide. In recent years, Polaroid has expanded its range of products in consumer electronics and photography, such as instant and digital cameras, high-definition camcorders, mobile printers, tablets, flat-screen TVs and more. Polaroid will use the 2013 Consumer Electronics Show (CES) as a platform to... CONTINUE READING
No area of graphic design and web informational marketing is hotter than infographics. The source of this new boom can be laid on the doorsteps of Google’s February 2011 declaration that original content would be prioritized. Infographics grabbed hold of the public consciousness as a new way to spin established data in a stylish and original manner and be richly rewarded by Google’s search ranking spiders. Infographics simply put to imagery what plain text and graphs did before. They... CONTINUE READING
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They devote their time and attention to one project and grow to love each one, whether big or small, well-known or unknown. Preliminary Designs The custom typography is hard to miss. Dirks had the...
Behind simple ideas like the ones listed below are large amounts of research and brainstorming from a large team inside the advertising agency or company. In order to create a successful advertising idea or...
Part two will give you practical insights into the process, typical elements of an infographic, such as headlines, context and the all-important story, or narrative, your infographic tells. Plus, I’ll share some tools for...