There are two lessons behind the “Keep Calm and Carry On” poster story; the first one is the strength of the visual message, especially when the message itself has a value to the audience. Visualized messages have a better chance of enduring time and lasting for years. The second lesson is the role of design in serving public aims in times of crisis. During the World War II, both the Allies and Axis powers understood the role of media... CONTINUE READING
Polaroid is recognized as one of the most trusted, well-respected brands, especially when it comes to the tech world. The roots of the company start with instant cameras and film. The companies logo is recognized worldwide. In recent years, Polaroid has expanded its range of products in consumer electronics and photography, such as instant and digital cameras, high-definition camcorders, mobile printers, tablets, flat-screen TVs and more. Polaroid will use the 2013 Consumer Electronics Show (CES) as a platform to... CONTINUE READING
No area of graphic design and web informational marketing is hotter than infographics. The source of this new boom can be laid on the doorsteps of Google’s February 2011 declaration that original content would be prioritized. Infographics grabbed hold of the public consciousness as a new way to spin established data in a stylish and original manner and be richly rewarded by Google’s search ranking spiders. Infographics simply put to imagery what plain text and graphs did before. They... CONTINUE READING
The three-month, global competition is designed with the goal of encouraging developers to create consumer and business mobile apps using Watson’s powerful “cognitive technology” which allows for more human-like processing of information. Readers may recall Watson’s capabilities on display when it beat Jeopardy! champion Ken Jennings two years ago. As Mike Rhodin, Senior Vice President, IBM Watson Group, stated in a press release: “The power of Watson in the palm of your hand is a game-changing proposition, so we’re... CONTINUE READING
Behind simple ideas like the ones listed below are large amounts of research and brainstorming from a large team inside the advertising agency or company. In order to create a successful advertising idea or concept for a client’s campaign, there must be stages that link the creative and marketing teams. The stages begin with planning the advertising campaign and go through the production phase, ending with research feedback from the consumers. Since this article is more concerned with featuring... CONTINUE READING
Also home to upcoming original programs ORPHAN BLACK, PANIC BUTTON, and BITTEN, Space content is always available at Space.ca, and on Facebook, @SpaceChannel, and other social media platforms. Pushing in a brand new direction with a clean, simplistic new look aimed to separate itself from “all things sci-fi” and into a broader spectrum of genres. With the new look moving past their previous outdated mark and new direction, I see nothing stopping this rebrand from being an absolute success.... CONTINUE READING
Business Cards The days of being locked into the typical 3.5” x 2” horizontal business card are pretty much over. Sure, there’s still a bunch of them out there, but graphic designers have learned to spread their wings and take a few risks when it comes to card design. Vertical designs, die-cuts and embossing are often used to separate a company, independent professional or freelancer from the rest of the pack. Others opt for unique materials, CD business cards... CONTINUE READING
Filiz Sahin is an interactive designer and illustrator based in New York. She works as a senior designer at RepEquity, and spans disciplines including art direction, design, website design, storyboard design, illustration and custom typography. Her diverse client list includes Unicef, Blue Cross Blue Shield, Estée Lauder Companies, MTV, CBS Sport TV Network and SportsIllustrated. Her typographic creations caught my eye when browsing Behance, and led me to look closer at Filiz’s work. The typography designs really capture something... CONTINUE READING
The objective of rebranding is to influence a customer’s perception about a product or service by revitalizing the brand and making it seem more modern and relevant to the customer’s needs. Sometimes it’s done so right that we forget the old brand even existed or don’t even miss it at all. The new mark fits in with culture and gives us the feeling that the brand is persistently pushing into the future while promoting great design. Please keep in... CONTINUE READING
Thanksgiving, the benchmark signaling that 2012 will soon come to a close has passed. This time of year seems to be one when people step back and take stock of the personal and professional aspects of their lives, especially career prospects and goals. In fact, “getting a new job” often ranks among the top ten New Year’s Resolutions. Perfect timing for The Creative Group’s (TCG) recently released 2013 Salary Guide. Entitled Paylandia (the destination for Creative Salaries), TCG’s 2013... CONTINUE READING
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These less-than logosmiths tend to make the same mistakes over and over. At least they’re consistent. When it comes to art and science of logo design, there are cardinal rules that should be followed...
It is hardly surprising that many people think there is a big difference difference between graffiti and tagging. Some are of the opinion that people who do tags and call themselves graffiti artists should...
First up we have Gabriel Picolo’s doodle project. Every day for the 365 days he will draw a doodle. It is an attempt to stop procrastinating and so everyday in his notebook he will...