Apple® Announces the New iPad

By: Nicole Spiegel-Gotsch on Mar 8th 2012
Apple®  Announces the New iPad

Less than 24 hours ago Apple® announced the release of it’s third generation iPad. As reported by Mashable, the announcement was made at an Apple Special Event held at Yerba Buena Center for the Arts in San Francisco. The latest addition to Apple’s family of tablets, simply called “the new iPad,” was introduced by Apple CEO, Tim Cook as being part of a “post PC world” where “The PC is no longer the center of the digital world but... CONTINUE READING

Off Book: Typography Video by PBS Arts

By: Jo Gifford on Jan 10th 2012
Off Book: Typography Video by PBS Arts

Online arts resource PBS Arts has produced a short 7 minute video about typography. Featuring several emminent typeface designers and graphic designers, the short is an information rich introduction to the uses and effect of typography, looking at fonts, infographics and culture in its brief overview. “Type is everywhere. Every print publication, website, movie, advertisement and public message involves the creation or selection of a fitting typeface. Online, a rich and artistic typographical culture exists, where typefaces are created... CONTINUE READING

Turner Duckworth Evolves Diet Coke Identity for Limited Campaign

By: Jo Gifford on Jan 6th 2012
Turner Duckworth Evolves Diet Coke Identity for Limited Campaign

Diet Coke is currently being sold in limited edition cans for Autumn and Winter in the US in celebration of the Coca-Cola’s 125th anniversary. First appearing on our shelves in 1982, producers The Coca-Cola Company say Diet Coke is currently the No. 3 soft drink in the world (via brand new). The work forms part of the iconic “Stay Extraordinary” campaign for Diet Coke, and the brand evolution showcases a contemporary new look for fall both on the Diet... CONTINUE READING

Pantone Color of the Year: Tangerine Tango

By: Jo Gifford on Dec 21st 2011
Pantone Color of the Year: Tangerine Tango

Global color experts at the Pantone Color Institute have announced that “Tangerine Tango”, a vivid red-orange is to be the top colour of 2012. Leatrice Eiseman, executive director of the Pantone Color Institute explains the choice, saying “It’s building on the ideas of courage and action, that we want to move on to better things”, and that “There’s the element of encouragement with orange,” relevant in particular to the current economic climate . Leatrice Eiseman is a world renowned... CONTINUE READING

Marketing Your Infographic

By: Michael Jackness on Nov 6th 2011
Marketing Your Infographic

Once you create a compelling infographic, your main goals are to have it seen and to attract backlinks. You want to have your hard work seen by a wide audience of people who will value the presentation and help you spread the word to their networks. The methods for promoting your infographic are not unlike what you might use to promote other web-worthy work of yours, so the advice here carries over to the promotional and networking process in... CONTINUE READING

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